So you wanna be a sock star.

Me and Russ went to a bar and discussed the Outdoor Trade and said one day we should colab together with a brand. After a few ideas bouncing around we decided that we would become kings of socks.

I give you Feeet! Turns out that getting from Idea to actually having a Footwear brand and being ready to sell is an absolutely chore!

Get ready to see the new Rock Star of the boring sock industry.